Deal Sheet: 2026 Bronco Raptor

Columbia Ford · Columbia, CT · VIN: 1FMEE0RR6TLB12034

Negotiation Guide

Opening Offer

$93,278

Fair Price

$94,778

Walk Away Above

$94,804

• Recent buyers paid ~$52 below MSRP

Price Breakdown

Est. Dealer Cost$85,347

Est. Invoice$88,192

Holdback (est.)$2,845

MSRP (Sticker)$94,830

Asking Price$94,830

Markup$0

Est. Dealer Margin on This Car$9,483

Percentile100% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold252

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell26 days

Dealer Profile

Inventory113 vehicles

Avg Markup (All Models)-$1,686

Avg Markup (Bronco)-$2,400

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$1,133

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