Deal Sheet: 2026 Bronco Raptor

Billy Howell Ford · Cumming, GA · VIN: 1FMEE0RR6TLA76149

Negotiation Guide

Opening Offer

$84,023

Fair Price

$85,523

Walk Away Above

$85,914

• Recent buyers paid ~$52 below MSRP
• Sitting 48 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$77,675

Est. Invoice$80,264

Holdback (est.)$2,589

MSRP (Sticker)$86,305

Asking Price$86,305

Markup$0

Est. Dealer Margin on This Car$8,631

Percentile100% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold252

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell26 days

Dealer Profile

Inventory203 vehicles

Avg Markup (All Models)-$1,808

Avg Markup (Bronco)-$1,879

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$517

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