Deal Sheet: 2026 Bronco Raptor

Mike Reichenbach Ford · Florence, SC · VIN: 1FMEE0RR6TLA53969

Negotiation Guide

Opening Offer

$82,407

Fair Price

$83,907

Walk Away Above

$84,291

• Recent buyers paid ~$52 below MSRP
• Sitting 48 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$76,208

Est. Invoice$78,748

Holdback (est.)$2,540

MSRP (Sticker)$84,675

Asking Price$84,675

Markup$0

Est. Dealer Margin on This Car$8,468

Percentile100% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold252

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell26 days

Dealer Profile

Inventory61 vehicles

Avg Markup (All Models)-$2,549

Avg Markup (Bronco)-$1,273

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$951

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