Negotiation Guide
Opening Offer
$90,479
Fair Price
$91,979
Walk Away Above
$92,380
- • Recent buyers paid ~$52 below MSRP
- • Sitting 47 days (avg 26) — extra leverage
Price Breakdown
Est. Dealer Cost$83,502
Est. Invoice$86,285
Holdback (est.)$2,783
MSRP (Sticker)$92,780
Asking Price$92,780
Markup$0
Est. Dealer Margin on This Car$9,278
Percentile100% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold252
Avg Markup-$52
Median Markup$0
Best Deal-$1,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell26 days
Dealer Profile
Inventory68 vehicles
Avg Markup (All Models)-$2,713
Avg Markup (Bronco)-$3,000
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$944
Price History
Jul 11, 2026$91,780 → $92,780(+$1,000)
Cheaper Bronco Raptor Inventory
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Surprise FordSurprise, AZ
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