Deal Sheet: 2026 Bronco Raptor

Cella Ford. Inc. · New Bern, NC · VIN: 1FMEE0RR5TLB13417

Negotiation Guide

Opening Offer

$85,378

Fair Price

$86,878

Walk Away Above

$86,904

• Recent buyers paid ~$52 below MSRP

Price Breakdown

Est. Dealer Cost$78,237

Est. Invoice$80,845

Holdback (est.)$2,608

MSRP (Sticker)$86,930

Asking Price$86,930

Markup$0

Est. Dealer Margin on This Car$8,693

Percentile100% of inventory is priced lower

Days on Lot29 days

What Others Paid (Last 30 Days)

Cars Sold252

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell26 days

Dealer Profile

Inventory84 vehicles

Avg Markup (All Models)-$2,405

Avg Markup (Bronco)-$1,667

% Below MSRP100%

Avg Days to Sell21 days

Avg Sold Markup-$804

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