Deal Sheet: 2026 Bronco Raptor

Chalmers Ford · Rio Rancho, NM · VIN: 1FMEE0RR5TLB06225

Negotiation Guide

Opening Offer

$92,364

Fair Price

$93,864

Walk Away Above

$94,272

• Recent buyers paid ~$52 below MSRP
• Sitting 47 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$85,212

Est. Invoice$88,052

Holdback (est.)$2,840

MSRP (Sticker)$94,680

Asking Price$94,680

Markup$0

Est. Dealer Margin on This Car$9,468

Percentile100% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold252

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell26 days

Dealer Profile

Inventory273 vehicles

Avg Markup (All Models)-$2,317

Avg Markup (Bronco)-$1,897

% Below MSRP100%

Avg Days to Sell21 days

Avg Sold Markup-$956

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