Deal Sheet: 2026 Bronco Raptor

Ourisman Ford of Alexandria · Alexandria, VA · VIN: 1FMEE0RR5TLA42915

Negotiation Guide

Opening Offer

$89,164

Fair Price

$90,664

Walk Away Above

$91,077

• Recent buyers paid ~$52 below MSRP
• Sitting 48 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$82,341

Est. Invoice$85,086

Holdback (est.)$2,745

MSRP (Sticker)$91,490

Asking Price$91,490

Markup$0

Est. Dealer Margin on This Car$9,149

Percentile100% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold252

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell26 days

Dealer Profile

Inventory220 vehicles

Avg Markup (All Models)+$309

Avg Markup (Bronco)-$1,895

% Below MSRP63%

Avg Days to Sell22 days

Avg Sold Markup-$224

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