Negotiation Guide
Opening Offer
$91,132
Fair Price
$92,632
Walk Away Above
$93,054
- • Recent buyers paid ~$52 below MSRP
- • Sitting 48 days (avg 26) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$84,128
Est. Invoice$86,932
Holdback (est.)$2,804
MSRP (Sticker)$93,475
Asking Price$93,475
Markup$0
Est. Dealer Margin on This Car$9,348
Percentile100% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold252
Avg Markup-$52
Median Markup$0
Best Deal-$1,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell26 days
Dealer Profile
Inventory318 vehicles
Avg Markup (All Models)-$138
Avg Markup (Bronco)-$1,818
% Below MSRP67%
Avg Days to Sell20 days
Avg Sold Markup-$233
Price History
Jun 20, 2026$93,475 → $92,475(-$1,000)
Jul 9, 2026$92,475 → $93,475(+$1,000)
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