Deal Sheet: 2026 Bronco Raptor

Jim Norton Ford · Broken Arrow, OK · VIN: 1FMEE0RR4TLA57115

Negotiation Guide

Opening Offer

$91,480

Fair Price

$92,980

Walk Away Above

$93,402

• Recent buyers paid ~$52 below MSRP
• Sitting 48 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$84,443

Est. Invoice$87,257

Holdback (est.)$2,815

MSRP (Sticker)$93,825

Asking Price$93,825

Markup$0

Est. Dealer Margin on This Car$9,383

Percentile100% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold252

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell26 days

Dealer Profile

Inventory189 vehicles

Avg Markup (All Models)-$2,590

Avg Markup (Bronco)-$2,258

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$875

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