Negotiation Guide
Opening Offer
$83,656
Fair Price
$85,156
Walk Away Above
$85,546
- • Recent buyers paid ~$52 below MSRP
- • Sitting 48 days (avg 26) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$77,342
Est. Invoice$79,920
Holdback (est.)$2,578
MSRP (Sticker)$85,935
Asking Price$85,935
Markup$0
Est. Dealer Margin on This Car$8,594
Percentile100% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold252
Avg Markup-$52
Median Markup$0
Best Deal-$1,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell26 days
Dealer Profile
Inventory318 vehicles
Avg Markup (All Models)-$138
Avg Markup (Bronco)-$1,818
% Below MSRP67%
Avg Days to Sell20 days
Avg Sold Markup-$233
Price History
Jun 20, 2026$85,935 → $84,935(-$1,000)
Jul 9, 2026$84,935 → $85,935(+$1,000)
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