Deal Sheet: 2026 Bronco Raptor

Mac Haik Ford of Jackson · Jackson, MS · VIN: 1FMEE0RR3TLB04960

Negotiation Guide

Opening Offer

$89,496

Fair Price

$90,996

Walk Away Above

$91,411

• Recent buyers paid ~$52 below MSRP
• Sitting 48 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$82,643

Est. Invoice$85,397

Holdback (est.)$2,755

MSRP (Sticker)$91,825

Asking Price$91,825

Markup$0

Est. Dealer Margin on This Car$9,183

Percentile100% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold252

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell26 days

Dealer Profile

Inventory223 vehicles

Avg Markup (All Models)-$2,085

Avg Markup (Bronco)-$2,303

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$938

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