Deal Sheet: 2026 Bronco Raptor

Stivers Ford of Birmingham · Birmingham, AL · VIN: 1FMEE0RR3TLA86699

Negotiation Guide

Opening Offer

$88,848

Fair Price

$90,348

Walk Away Above

$90,374

• Recent buyers paid ~$52 below MSRP

Price Breakdown

Est. Dealer Cost$81,360

Est. Invoice$84,072

Holdback (est.)$2,712

MSRP (Sticker)$90,400

Asking Price$90,400

Markup$0

Est. Dealer Margin on This Car$9,040

Percentile100% of inventory is priced lower

Days on Lot36 days

What Others Paid (Last 30 Days)

Cars Sold252

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell26 days

Dealer Profile

Inventory443 vehicles

Avg Markup (All Models)-$1,965

Avg Markup (Bronco)-$1,959

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$895

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