Negotiation Guide
Opening Offer
$85,233
Fair Price
$86,733
Walk Away Above
$86,759
- • Recent buyers paid ~$52 below MSRP
Price Breakdown
Est. Dealer Cost$78,107
Est. Invoice$80,710
Holdback (est.)$2,604
MSRP (Sticker)$86,785
Asking Price$86,785
Markup$0
Est. Dealer Margin on This Car$8,679
Percentile100% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold252
Avg Markup-$52
Median Markup$0
Best Deal-$1,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell26 days
Dealer Profile
Inventory129 vehicles
Avg Markup (All Models)-$2,333
Avg Markup (Bronco)-$2,167
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$1,146
Cheaper Bronco Raptor Inventory
Bob Thomas FordFort Wayne, IN
$0$93,98521d
Arlington Heights FordArlington Heights, IL
$0$86,43021d
Landmark Ford, Inc.Springfield, IL
$0$87,65021d
Apple Ford Apple ValleyApple Valley, MN
$0$93,43021d
Chalmers FordRio Rancho, NM
$0$87,77047d
Holiday Gordon FordGordon, TX
$0$86,33021d
Marshall FordMarshall, TX
$0$87,12521d
Stivers FordWaukee, IA
$0$86,67547d
Sheehy Ford of Springfield IncSpringfield, VA
$0$86,93021d
Surprise FordSurprise, AZ
$0$86,44047d