Negotiation Guide
Opening Offer
$86,026
Fair Price
$87,526
Walk Away Above
$87,926
- • Recent buyers paid ~$52 below MSRP
- • Sitting 48 days (avg 26) — extra leverage
Price Breakdown
Est. Dealer Cost$79,493
Est. Invoice$82,142
Holdback (est.)$2,650
MSRP (Sticker)$88,325
Asking Price$88,325
Markup$0
Est. Dealer Margin on This Car$8,833
Percentile100% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold252
Avg Markup-$52
Median Markup$0
Best Deal-$1,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell26 days
Dealer Profile
Inventory147 vehicles
Avg Markup (All Models)-$2,415
Avg Markup (Bronco)-$1,600
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$887
Price History
Jul 9, 2026$87,325 → $88,325(+$1,000)
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