Negotiation Guide
Opening Offer
$83,304
Fair Price
$84,804
Walk Away Above
$85,192
- • Recent buyers paid ~$52 below MSRP
- • Sitting 48 days (avg 26) — extra leverage
Price Breakdown
Est. Dealer Cost$77,022
Est. Invoice$79,589
Holdback (est.)$2,567
MSRP (Sticker)$85,580
Asking Price$85,580
Markup$0
Est. Dealer Margin on This Car$8,558
Percentile100% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold252
Avg Markup-$52
Median Markup$0
Best Deal-$1,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell26 days
Dealer Profile
Inventory147 vehicles
Avg Markup (All Models)-$2,415
Avg Markup (Bronco)-$1,600
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$887
Price History
Jul 9, 2026$84,580 → $85,580(+$1,000)
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