Deal Sheet: 2026 Bronco Raptor

Ourisman Ford of Alexandria · Alexandria, VA · VIN: 1FMEE0RR1TLA71246

Negotiation Guide

Opening Offer

$86,299

Fair Price

$87,799

Walk Away Above

$88,199

• Recent buyers paid ~$52 below MSRP
• Sitting 48 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$79,740

Est. Invoice$82,398

Holdback (est.)$2,658

MSRP (Sticker)$88,600

Asking Price$88,600

Markup$0

Est. Dealer Margin on This Car$8,860

Percentile100% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold252

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell26 days

Dealer Profile

Inventory220 vehicles

Avg Markup (All Models)+$309

Avg Markup (Bronco)-$1,895

% Below MSRP63%

Avg Days to Sell22 days

Avg Sold Markup-$224

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