Deal Sheet: 2026 Bronco Raptor

Homer Skelton Ford of Millington, LLC · Millington, TN · VIN: 1FMEE0RR0TLB29766

Negotiation Guide

Opening Offer

$85,623

Fair Price

$87,123

Walk Away Above

$87,149

• Recent buyers paid ~$52 below MSRP

Price Breakdown

Est. Dealer Cost$78,458

Est. Invoice$81,073

Holdback (est.)$2,615

MSRP (Sticker)$87,175

Asking Price$87,175

Markup$0

Est. Dealer Margin on This Car$8,718

Percentile100% of inventory is priced lower

Days on Lot8 days

What Others Paid (Last 30 Days)

Cars Sold252

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell26 days

Dealer Profile

Inventory146 vehicles

Avg Markup (All Models)-$3,134

Avg Markup (Bronco)-$2,143

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$1,418

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