Deal Sheet: 2026 Bronco Raptor

Bill Fick Ford · Huntsville, TX · VIN: 1FMEE0RR0TLA91309

Negotiation Guide

Opening Offer

$79,965

Fair Price

$81,465

Walk Away Above

$81,728

• Recent buyers paid ~$52 below MSRP
• Sitting 41 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$73,791

Est. Invoice$76,251

Holdback (est.)$2,460

MSRP (Sticker)$81,990

Asking Price$81,990

Markup$0

Est. Dealer Margin on This Car$8,199

Percentile100% of inventory is priced lower

Days on Lot41 days

What Others Paid (Last 30 Days)

Cars Sold252

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell26 days

Dealer Profile

Inventory151 vehicles

Avg Markup (All Models)-$2,232

Avg Markup (Bronco)-$3,821

% Below MSRP100%

Avg Days to Sell20 days

Avg Sold Markup-$479

Cheaper Bronco Raptor Inventory

Bob Thomas FordFort Wayne, IN

$0$93,98521d

Arlington Heights FordArlington Heights, IL

$0$86,43021d

Landmark Ford, Inc.Springfield, IL

$0$87,65021d

Apple Ford Apple ValleyApple Valley, MN

$0$93,43021d

Chalmers FordRio Rancho, NM

$0$87,77047d

Holiday Gordon FordGordon, TX

$0$86,33021d

Marshall FordMarshall, TX

$0$87,12521d

Stivers FordWaukee, IA

$0$86,67547d

Sheehy Ford of Springfield IncSpringfield, VA

$0$86,93021d

Surprise FordSurprise, AZ

$0$86,44047d