Deal Sheet: 2026 Bronco Raptor

Johnson City Ford · Johnson City, TN · VIN: 1FMEE0RR0TLA80505

Negotiation Guide

Opening Offer

$84,773

Fair Price

$86,273

Walk Away Above

$86,549

• Recent buyers paid ~$52 below MSRP
• Sitting 41 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$78,143

Est. Invoice$80,747

Holdback (est.)$2,605

MSRP (Sticker)$86,825

Asking Price$86,825

Markup$0

Est. Dealer Margin on This Car$8,683

Percentile100% of inventory is priced lower

Days on Lot41 days

What Others Paid (Last 30 Days)

Cars Sold252

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell26 days

Dealer Profile

Inventory48 vehicles

Avg Markup (All Models)-$2,240

Avg Markup (Bronco)-$2,091

% Below MSRP100%

Avg Days to Sell14 days

Avg Sold Markup-$636

Cheaper Bronco Raptor Inventory

Bob Thomas FordFort Wayne, IN

$0$93,98522d

Arlington Heights FordArlington Heights, IL

$0$86,43022d

Landmark Ford, Inc.Springfield, IL

$0$87,65022d

Apple Ford Apple ValleyApple Valley, MN

$0$93,43022d

Chalmers FordRio Rancho, NM

$0$87,77048d

Holiday Gordon FordGordon, TX

$0$86,33022d

Marshall FordMarshall, TX

$0$87,12522d

Stivers FordWaukee, IA

$0$86,67548d

Sheehy Ford of Springfield IncSpringfield, VA

$0$86,93022d

Surprise FordSurprise, AZ

$0$86,44048d