Deal Sheet: 2026 Bronco Raptor

Bill Talley Ford, Inc. · Mechanicsville, VA · VIN: 1FMEE0RR0TLA71853

Negotiation Guide

Opening Offer

$82,610

Fair Price

$84,110

Walk Away Above

$84,495

• Recent buyers paid ~$52 below MSRP
• Sitting 48 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$76,392

Est. Invoice$78,938

Holdback (est.)$2,546

MSRP (Sticker)$84,880

Asking Price$84,880

Markup$0

Est. Dealer Margin on This Car$8,488

Percentile100% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold252

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell26 days

Dealer Profile

Inventory110 vehicles

Avg Markup (All Models)-$2,295

Avg Markup (Bronco)-$2,333

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$1,038

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