Negotiation Guide
Opening Offer
$82,219
Fair Price
$83,719
Walk Away Above
$84,102
- • Recent buyers paid ~$52 below MSRP
- • Sitting 48 days (avg 26) — extra leverage
Price Breakdown
Est. Dealer Cost$76,037
Est. Invoice$78,571
Holdback (est.)$2,535
MSRP (Sticker)$84,485
Asking Price$84,485
Markup$0
Est. Dealer Margin on This Car$8,449
Percentile100% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold252
Avg Markup-$52
Median Markup$0
Best Deal-$1,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell26 days
Dealer Profile
Inventory189 vehicles
Avg Markup (All Models)-$2,541
Avg Markup (Bronco)-$1,962
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$1,487
Price History
Jul 11, 2026$83,485 → $84,485(+$1,000)
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