Deal Sheet: 2026 Mustang Dark Horse Premium

Long-Lewis of the River Region, Inc. · Prattville, AL · VIN: 1FA6P8R08T5504154

Negotiation Guide

Opening Offer

$69,819

Fair Price

$71,319

Walk Away Above

$71,344

• Recent buyers paid ~$51 below MSRP

Price Breakdown

Est. Dealer Cost$64,233

Est. Invoice$66,374

Holdback (est.)$2,141

MSRP (Sticker)$71,370

Asking Price$71,370

Markup$0

Est. Dealer Margin on This Car$7,137

Percentile100% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold49

Avg Markup-$51

Median Markup$0

Best Deal-$500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell15 days

Dealer Profile

Inventory186 vehicles

Avg Markup (All Models)-$543

Avg Markup (Mustang)$0

% Below MSRP100%

Avg Days to Sell17 days

Avg Sold Markup-$463

Cheaper Mustang Dark Horse Premium Inventory

Murray Ford of Kingsland, Inc.Kingsland, GA

-$500$77,55521d

Parks Ford of Wesley ChapelWesley Chapel, FL

-$500$78,9557d

Kelly FordMelbourne, FL

-$500$75,7500d

Greenway Ford, Inc.Orlando, FL

-$500$77,65014d

Jarrett Ford of Charlotte CountyPort Charlotte, FL

-$500$78,9557d

Greenway Ford, Inc.Orlando, FL

-$500$74,1057d

Mullinax FordMobile, AL

-$500$76,4600d

Nick Nicholas Ford, Inc.Inverness, FL

-$500$70,5700d

Brandon FordTampa, FL

-$500$73,5550d

Bozard FordSaint Augustine, FL

-$500$73,51021d