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Deal Sheet: 2026 Wrangler 4-DOOR WILLYS
L & M Motors Inc · Athens, TN · VIN: 1C4RJXDG5TW174538
This Is Already a Great Deal
Opening Offer
$56,053
Asking Price
$52,975
Max Price
$52,975
- • Recent buyers paid ~$3,810 below MSRP
- • Price already dropped 3 time(s) — dealer is motivated
- • Asking price is already $4,940 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$55,553
Est. Invoice$57,404
Holdback (est.)$1,852
MSRP (Sticker)$61,725
Asking Price$52,975
Markup-$8,750
Est. Dealer Margin on This Car$-2,578
Percentile0% of inventory is priced lower
Days on Lot53 days
What Others Paid (Last 30 Days)
Cars Sold2014
Avg Markup-$3,810
Median Markup-$3,750
Best Deal-$10,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory24 vehicles
Avg Markup (All Models)-$4,198
Avg Markup (Wrangler)-$4,438
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$3,406
Price History
Jul 1, 2026$57,720 → $59,220(+$1,500)
Jul 4, 2026$59,220 → $56,220(-$3,000)
Jul 11, 2026$54,225 → $52,975(-$1,250)
Aug 6, 2026$52,975 → $54,225(+$1,250)
Aug 8, 2026$54,225 → $52,975(-$1,250)
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