Deal Sheet: 2026 Wrangler 4-DOOR SAHARA

Ed Voyles Chrysler Jeep Dodge · Marietta, GA · VIN: 1C4PJXENXTW281007

Negotiation Guide

Opening Offer

$53,265

Fair Price

$54,765

Walk Away Above

$56,410

• Recent buyers paid ~$2,980 below MSRP
• Sitting 46 days (avg 30) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$52,250

Est. Invoice$53,991

Holdback (est.)$1,742

MSRP (Sticker)$58,055

Asking Price$55,055

Markup-$3,000

Est. Dealer Margin on This Car$2,806

Percentile95% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1926

Avg Markup-$2,980

Median Markup-$3,000

Best Deal-$7,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory318 vehicles

Avg Markup (All Models)-$4,288

Avg Markup (Wrangler)-$3,225

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$4,641

Price History

Jul 1, 2026$58,550 → $60,050(+$1,500)

Jul 4, 2026$60,050 → $57,050(-$3,000)

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