Deal Sheet: 2026 Wrangler 4-DOOR SAHARA

Laura Chrysler Dodge Jeep Ram of Sullivan · Sullivan, MO · VIN: 1C4PJXENXTW220188

Negotiation Guide

Opening Offer

$51,301

Fair Price

$52,801

Walk Away Above

$54,440

• Recent buyers paid ~$2,980 below MSRP
• Sitting 46 days (avg 30) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$50,472

Est. Invoice$52,154

Holdback (est.)$1,682

MSRP (Sticker)$56,080

Asking Price$53,080

Markup-$3,000

Est. Dealer Margin on This Car$2,608

Percentile95% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1926

Avg Markup-$2,980

Median Markup-$3,000

Best Deal-$7,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory198 vehicles

Avg Markup (All Models)-$5,186

Avg Markup (Wrangler)-$3,286

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$5,871

Price History

Jul 1, 2026$56,575 → $58,075(+$1,500)

Jul 4, 2026$58,075 → $55,075(-$3,000)

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