Deal Sheet: 2026 Wrangler 4-DOOR SAHARA

Heritage Chrysler Dodge Jeep Ram of Brigham · Perry, UT · VIN: 1C4PJXENXTW208641

Negotiation Guide

Opening Offer

$51,495

Fair Price

$52,995

Walk Away Above

$54,635

• Recent buyers paid ~$2,980 below MSRP
• Sitting 46 days (avg 30) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$50,648

Est. Invoice$52,336

Holdback (est.)$1,688

MSRP (Sticker)$56,275

Asking Price$53,275

Markup-$3,000

Est. Dealer Margin on This Car$2,628

Percentile95% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1926

Avg Markup-$2,980

Median Markup-$3,000

Best Deal-$7,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory116 vehicles

Avg Markup (All Models)-$4,048

Avg Markup (Wrangler)-$2,250

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$3,723

Price History

Jul 1, 2026$56,770 → $58,270(+$1,500)

Jul 4, 2026$58,270 → $55,270(-$3,000)

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