Deal Sheet: 2025 Wrangler 4-DOOR SAHARA

Thornhill Chrysler Dodge Jeep Ram · South Williamson, KY · VIN: 1C4PJXENXSW624624

Negotiation Guide

Opening Offer

$52,335

Fair Price

$53,835

Walk Away Above

$55,478

• Recent buyers paid ~$2,980 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$51,408

Est. Invoice$53,122

Holdback (est.)$1,714

MSRP (Sticker)$57,120

Asking Price$57,120

Markup$0

Est. Dealer Margin on This Car$5,712

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1926

Avg Markup-$2,980

Median Markup-$3,000

Best Deal-$7,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory93 vehicles

Avg Markup (All Models)-$4,006

Avg Markup (Wrangler)-$1,708

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$4,109

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