Deal Sheet: 2025 Wrangler 4-DOOR SAHARA

Lakeshore Chrysler, Dodge, Jeep, Ram of Picayune · Picayune, MS · VIN: 1C4PJXEN9SW616126

Negotiation Guide

Opening Offer

$49,550

Fair Price

$51,050

Walk Away Above

$52,685

• Recent buyers paid ~$2,980 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$48,888

Est. Invoice$50,518

Holdback (est.)$1,630

MSRP (Sticker)$54,320

Asking Price$54,320

Markup$0

Est. Dealer Margin on This Car$5,432

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1926

Avg Markup-$2,980

Median Markup-$3,000

Best Deal-$7,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory92 vehicles

Avg Markup (All Models)-$5,166

Avg Markup (Wrangler)-$2,625

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$5,969

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