Deal Sheet: 2025 Wrangler 4-DOOR SAHARA

Zeigler Chrysler Dodge Ram · Kalamazoo, MI · VIN: 1C4PJXEN8SW517300

Negotiation Guide

Opening Offer

$54,960

Fair Price

$56,460

Walk Away Above

$57,950

• Recent buyers paid ~$2,980 below MSRP

Price Breakdown

Est. Dealer Cost$53,496

Est. Invoice$55,279

Holdback (est.)$1,783

MSRP (Sticker)$59,440

Asking Price$59,440

Markup$0

Est. Dealer Margin on This Car$5,944

Percentile100% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold1926

Avg Markup-$2,980

Median Markup-$3,000

Best Deal-$7,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory163 vehicles

Avg Markup (All Models)-$2,310

Avg Markup (Wrangler)-$2,233

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$2,272

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