Deal Sheet: 2025 Wrangler 4-DOOR SAHARA

Bryden Motors Inc · Beloit, WI · VIN: 1C4PJXEN7SW518776

Negotiation Guide

Opening Offer

$55,120

Fair Price

$56,620

Walk Away Above

$58,110

• Recent buyers paid ~$2,980 below MSRP

Price Breakdown

Est. Dealer Cost$53,640

Est. Invoice$55,428

Holdback (est.)$1,788

MSRP (Sticker)$59,600

Asking Price$59,600

Markup$0

Est. Dealer Margin on This Car$5,960

Percentile100% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold1926

Avg Markup-$2,980

Median Markup-$3,000

Best Deal-$7,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory80 vehicles

Avg Markup (All Models)-$4,303

Avg Markup (Wrangler)-$4,125

% Below MSRP100%

Avg Days to Sell18 days

Avg Sold Markup-$2,960

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