Deal Sheet: 2026 Wrangler 4-DOOR SAHARA

Kelly Jeep Chrysler · Lynnfield, MA · VIN: 1C4PJXEN6TW333054

Negotiation Guide

Opening Offer

$51,624

Fair Price

$53,124

Walk Away Above

$54,769

• Recent buyers paid ~$2,980 below MSRP
• Sitting 45 days (avg 29) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$50,774

Est. Invoice$52,466

Holdback (est.)$1,692

MSRP (Sticker)$56,415

Asking Price$53,415

Markup-$3,000

Est. Dealer Margin on This Car$2,642

Percentile95% of inventory is priced lower

Days on Lot45 days

What Others Paid (Last 30 Days)

Cars Sold1828

Avg Markup-$2,980

Median Markup-$3,000

Best Deal-$7,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory447 vehicles

Avg Markup (All Models)-$2,865

Avg Markup (Wrangler)-$2,687

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$2,850

Price History

Jul 1, 2026$56,910 → $58,410(+$1,500)

Jul 4, 2026$58,410 → $55,410(-$3,000)

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