Deal Sheet: 2025 Wrangler 4-DOOR SAHARA

Champion of Decatur, Inc. · Decatur, AL · VIN: 1C4PJXEN6SW540915

Negotiation Guide

Opening Offer

$52,470

Fair Price

$53,970

Walk Away Above

$55,623

• Recent buyers paid ~$2,980 below MSRP
• Sitting 47 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$51,548

Est. Invoice$53,266

Holdback (est.)$1,718

MSRP (Sticker)$57,275

Asking Price$57,275

Markup$0

Est. Dealer Margin on This Car$5,728

Percentile100% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold1926

Avg Markup-$2,980

Median Markup-$3,000

Best Deal-$7,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory57 vehicles

Avg Markup (All Models)-$4,360

Avg Markup (Wrangler)-$2,417

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$4,530

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