Deal Sheet: 2025 Wrangler 4-DOOR SAHARA

Wetzel Chrysler Jeep Dodge Ram · Richmond, IN · VIN: 1C4PJXEN5SW648264

Negotiation Guide

Opening Offer

$51,440

Fair Price

$52,940

Walk Away Above

$54,580

• Recent buyers paid ~$2,980 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$50,598

Est. Invoice$52,285

Holdback (est.)$1,687

MSRP (Sticker)$56,220

Asking Price$56,220

Markup$0

Est. Dealer Margin on This Car$5,622

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1926

Avg Markup-$2,980

Median Markup-$3,000

Best Deal-$7,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory80 vehicles

Avg Markup (All Models)-$3,597

Avg Markup (Wrangler)-$2,438

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$4,637

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