Deal Sheet: 2025 Wrangler 4-DOOR SAHARA

Whitten Brothers Inc · Richmond, VA · VIN: 1C4PJXEN5SW628953

Negotiation Guide

Opening Offer

$49,356

Fair Price

$50,856

Walk Away Above

$52,491

• Recent buyers paid ~$2,980 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$48,713

Est. Invoice$50,336

Holdback (est.)$1,624

MSRP (Sticker)$54,125

Asking Price$54,125

Markup$0

Est. Dealer Margin on This Car$5,413

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1926

Avg Markup-$2,980

Median Markup-$3,000

Best Deal-$7,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory77 vehicles

Avg Markup (All Models)-$4,215

Avg Markup (Wrangler)-$3,111

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$4,831

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