Deal Sheet: 2025 Wrangler 4-DOOR SAHARA

Jeff Belzer New Prague Auto, Inc. · New Prague, MN · VIN: 1C4PJXEN5SW508246

Negotiation Guide

Opening Offer

$56,285

Fair Price

$57,785

Walk Away Above

$59,275

• Recent buyers paid ~$2,980 below MSRP

Price Breakdown

Est. Dealer Cost$54,689

Est. Invoice$56,511

Holdback (est.)$1,823

MSRP (Sticker)$60,765

Asking Price$60,765

Markup$0

Est. Dealer Margin on This Car$6,077

Percentile100% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold1828

Avg Markup-$2,980

Median Markup-$3,000

Best Deal-$7,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory135 vehicles

Avg Markup (All Models)-$4,146

Avg Markup (Wrangler)-$2,929

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$5,180

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