Deal Sheet: 2025 Wrangler 4-DOOR SAHARA

Lakeshore Chrysler Jeep Dodge Inc · Montague, MI · VIN: 1C4PJXEN3SW652572

Negotiation Guide

Opening Offer

$49,651

Fair Price

$51,151

Walk Away Above

$52,800

• Recent buyers paid ~$2,980 below MSRP
• Sitting 46 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$49,005

Est. Invoice$50,639

Holdback (est.)$1,634

MSRP (Sticker)$54,450

Asking Price$54,450

Markup$0

Est. Dealer Margin on This Car$5,445

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1828

Avg Markup-$2,980

Median Markup-$3,000

Best Deal-$7,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory65 vehicles

Avg Markup (All Models)-$3,813

Avg Markup (Wrangler)-$2,875

% Below MSRP100%

Avg Days to Sell21 days

Avg Sold Markup-$3,451

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