Deal Sheet: 2025 Wrangler 4-DOOR SAHARA

Benson Chry-Dodge-Jeep · Greer, SC · VIN: 1C4PJXEN2SW650635

Negotiation Guide

Opening Offer

$50,843

Fair Price

$52,343

Walk Away Above

$53,982

• Recent buyers paid ~$2,980 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$50,058

Est. Invoice$51,727

Holdback (est.)$1,669

MSRP (Sticker)$55,620

Asking Price$55,620

Markup$0

Est. Dealer Margin on This Car$5,562

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1926

Avg Markup-$2,980

Median Markup-$3,000

Best Deal-$7,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory306 vehicles

Avg Markup (All Models)-$4,383

Avg Markup (Wrangler)-$2,650

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$5,718

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