Deal Sheet: 2025 Wrangler 4-DOOR SAHARA

Key Chrysler Dodge Jeep Ram of Rochester · Rochester, NH · VIN: 1C4PJXEN2SW523352

Negotiation Guide

Opening Offer

$54,730

Fair Price

$56,230

Walk Away Above

$57,720

• Recent buyers paid ~$2,980 below MSRP

Price Breakdown

Est. Dealer Cost$53,289

Est. Invoice$55,065

Holdback (est.)$1,776

MSRP (Sticker)$59,210

Asking Price$59,210

Markup$0

Est. Dealer Margin on This Car$5,921

Percentile100% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold1926

Avg Markup-$2,980

Median Markup-$3,000

Best Deal-$7,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory157 vehicles

Avg Markup (All Models)-$3,940

Avg Markup (Wrangler)-$3,045

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$4,713

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