Deal Sheet: 2025 Wrangler 4-DOOR SAHARA

Tom Kelley Chrysler Dodge Jeep Ram · Decatur, IN · VIN: 1C4PJXEN2SW523349

Negotiation Guide

Opening Offer

$55,802

Fair Price

$57,302

Walk Away Above

$58,953

• Recent buyers paid ~$2,980 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$54,545

Est. Invoice$56,363

Holdback (est.)$1,818

MSRP (Sticker)$60,605

Asking Price$60,605

Markup$0

Est. Dealer Margin on This Car$6,061

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1926

Avg Markup-$2,980

Median Markup-$3,000

Best Deal-$7,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory70 vehicles

Avg Markup (All Models)-$3,993

Avg Markup (Wrangler)-$3,667

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$6,682

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