Deal Sheet: 2025 Wrangler 4-DOOR SAHARA

Courtesy Motor Sales Inc · Altoona, PA · VIN: 1C4PJXEN1SW660427

Negotiation Guide

Opening Offer

$50,909

Fair Price

$52,409

Walk Away Above

$54,062

• Recent buyers paid ~$2,980 below MSRP
• Sitting 46 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$50,144

Est. Invoice$51,815

Holdback (est.)$1,671

MSRP (Sticker)$55,715

Asking Price$55,715

Markup$0

Est. Dealer Margin on This Car$5,572

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1828

Avg Markup-$2,980

Median Markup-$3,000

Best Deal-$7,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory143 vehicles

Avg Markup (All Models)-$3,015

Avg Markup (Wrangler)-$1,862

% Below MSRP100%

Avg Days to Sell27 days

Avg Sold Markup-$3,744

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