Deal Sheet: 2025 Wrangler 4-DOOR SAHARA

Melloy Chrysler Jeep Dodge Ram · Los Lunas, NM · VIN: 1C4PJXEN1SW615066

Negotiation Guide

Opening Offer

$49,655

Fair Price

$51,155

Walk Away Above

$52,790

• Recent buyers paid ~$2,980 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$48,983

Est. Invoice$50,615

Holdback (est.)$1,633

MSRP (Sticker)$54,425

Asking Price$54,425

Markup$0

Est. Dealer Margin on This Car$5,443

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1926

Avg Markup-$2,980

Median Markup-$3,000

Best Deal-$7,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory131 vehicles

Avg Markup (All Models)-$3,500

Avg Markup (Wrangler)-$2,100

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$3,683

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