Deal Sheet: 2025 Wrangler 4-DOOR SAHARA

Dayton Andrews Inc · Clearwater, FL · VIN: 1C4PJXEN1SW609817

Negotiation Guide

Opening Offer

$51,529

Fair Price

$53,029

Walk Away Above

$54,675

• Recent buyers paid ~$2,980 below MSRP
• Sitting 45 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$50,688

Est. Invoice$52,378

Holdback (est.)$1,690

MSRP (Sticker)$56,320

Asking Price$56,320

Markup$0

Est. Dealer Margin on This Car$5,632

Percentile100% of inventory is priced lower

Days on Lot45 days

What Others Paid (Last 30 Days)

Cars Sold1828

Avg Markup-$2,980

Median Markup-$3,000

Best Deal-$7,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory178 vehicles

Avg Markup (All Models)-$4,199

Avg Markup (Wrangler)-$2,958

% Below MSRP99%

Avg Days to Sell30 days

Avg Sold Markup-$4,493

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