Deal Sheet: 2025 Wrangler 4-DOOR SAHARA

Zeigler Chrysler Dodge Ram · Kalamazoo, MI · VIN: 1C4PJXEN0SW660872

Negotiation Guide

Opening Offer

$48,935

Fair Price

$50,435

Walk Away Above

$52,078

• Recent buyers paid ~$2,980 below MSRP
• Sitting 47 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$48,348

Est. Invoice$49,960

Holdback (est.)$1,612

MSRP (Sticker)$53,720

Asking Price$53,720

Markup$0

Est. Dealer Margin on This Car$5,372

Percentile100% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold1926

Avg Markup-$2,980

Median Markup-$3,000

Best Deal-$7,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory160 vehicles

Avg Markup (All Models)-$2,341

Avg Markup (Wrangler)-$2,233

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$2,226

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