Deal Sheet: 2025 Wrangler 4-DOOR SAHARA

Murray Chrysler Dodge Jeep Ram of Starke · Starke, FL · VIN: 1C4PJXEN0SW635549

Negotiation Guide

Opening Offer

$51,922

Fair Price

$53,422

Walk Away Above

$55,069

• Recent buyers paid ~$2,980 below MSRP
• Sitting 45 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$51,044

Est. Invoice$52,745

Holdback (est.)$1,701

MSRP (Sticker)$56,715

Asking Price$56,715

Markup$0

Est. Dealer Margin on This Car$5,672

Percentile100% of inventory is priced lower

Days on Lot45 days

What Others Paid (Last 30 Days)

Cars Sold1828

Avg Markup-$2,980

Median Markup-$3,000

Best Deal-$7,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory205 vehicles

Avg Markup (All Models)-$5,092

Avg Markup (Wrangler)-$2,558

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$4,114

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