Deal Sheet: 2026 Wrangler 4-DOOR SAHARA

Steve Jones Chrysler Dodge Jeep Ram FIAT · Dickson, TN · VIN: 1C4PJXEGXTW293448

Negotiation Guide

Opening Offer

$53,957

Fair Price

$55,457

Walk Away Above

$57,103

• Recent buyers paid ~$2,980 below MSRP
• Sitting 46 days (avg 30) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$52,875

Est. Invoice$54,638

Holdback (est.)$1,763

MSRP (Sticker)$58,750

Asking Price$55,750

Markup-$3,000

Est. Dealer Margin on This Car$2,875

Percentile95% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1926

Avg Markup-$2,980

Median Markup-$3,000

Best Deal-$7,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory143 vehicles

Avg Markup (All Models)-$4,180

Avg Markup (Wrangler)-$3,261

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$4,854

Price History

Jul 1, 2026$59,245 → $60,745(+$1,500)

Jul 4, 2026$60,745 → $57,745(-$3,000)

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