Deal Sheet: 2025 Wrangler 4-DOOR SAHARA

Beck Chrysler Dodge Jeep · Palatka, FL · VIN: 1C4PJXEG9SW612241

Negotiation Guide

Opening Offer

$53,419

Fair Price

$54,919

Walk Away Above

$56,565

• Recent buyers paid ~$2,980 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$52,389

Est. Invoice$54,135

Holdback (est.)$1,746

MSRP (Sticker)$58,210

Asking Price$58,210

Markup$0

Est. Dealer Margin on This Car$5,821

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1926

Avg Markup-$2,980

Median Markup-$3,000

Best Deal-$7,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory134 vehicles

Avg Markup (All Models)-$4,495

Avg Markup (Wrangler)-$3,783

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$5,511

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