Deal Sheet: 2025 Wrangler 4-DOOR SAHARA

Branhaven Chrysler Jeep Dodge · Branford, CT · VIN: 1C4PJXEG9SW609730

Negotiation Guide

Opening Offer

$52,321

Fair Price

$53,821

Walk Away Above

$55,473

• Recent buyers paid ~$2,980 below MSRP
• Sitting 47 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$51,413

Est. Invoice$53,126

Holdback (est.)$1,714

MSRP (Sticker)$57,125

Asking Price$57,125

Markup$0

Est. Dealer Margin on This Car$5,713

Percentile100% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold1926

Avg Markup-$2,980

Median Markup-$3,000

Best Deal-$7,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory269 vehicles

Avg Markup (All Models)-$3,980

Avg Markup (Wrangler)-$2,728

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$3,593

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