Deal Sheet: 2025 Wrangler 4-DOOR SAHARA

Santa Monica Chrysler Jeep Dodge And Ram · Santa Monica, CA · VIN: 1C4PJXEG9SW549349

Negotiation Guide

Opening Offer

$59,382

Fair Price

$60,882

Walk Away Above

$62,544

• Recent buyers paid ~$2,980 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$57,785

Est. Invoice$59,711

Holdback (est.)$1,926

MSRP (Sticker)$64,205

Asking Price$64,205

Markup$0

Est. Dealer Margin on This Car$6,421

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1926

Avg Markup-$2,980

Median Markup-$3,000

Best Deal-$7,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory106 vehicles

Avg Markup (All Models)-$3,005

Avg Markup (Wrangler)-$2,728

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$2,957

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