Deal Sheet: 2025 Wrangler 4-DOOR SAHARA

Zeigler Chrysler Dodge Ram · Kalamazoo, MI · VIN: 1C4PJXEG8SW635462

Negotiation Guide

Opening Offer

$51,346

Fair Price

$52,846

Walk Away Above

$54,485

• Recent buyers paid ~$2,980 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$50,513

Est. Invoice$52,196

Holdback (est.)$1,684

MSRP (Sticker)$56,125

Asking Price$56,125

Markup$0

Est. Dealer Margin on This Car$5,613

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1926

Avg Markup-$2,980

Median Markup-$3,000

Best Deal-$7,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory162 vehicles

Avg Markup (All Models)-$2,324

Avg Markup (Wrangler)-$2,233

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$2,272

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