Deal Sheet: 2025 Wrangler 4-DOOR SAHARA

Ver Hoef Automotive, Inc. · Sioux Center, IA · VIN: 1C4PJXEG8SW628981

Negotiation Guide

Opening Offer

$54,890

Fair Price

$56,390

Walk Away Above

$58,055

• Recent buyers paid ~$2,980 below MSRP
• Sitting 46 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$53,748

Est. Invoice$55,540

Holdback (est.)$1,792

MSRP (Sticker)$59,720

Asking Price$59,720

Markup$0

Est. Dealer Margin on This Car$5,972

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1828

Avg Markup-$2,980

Median Markup-$3,000

Best Deal-$7,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory36 vehicles

Avg Markup (All Models)-$4,340

Avg Markup (Wrangler)$0

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$2,554

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